Android apps seem to share all the advantages and disadvantages of their platform presenting a unique alloy of genuine innovation with some carelessness in its overall compiling. While being free the platform allows any application to be installed and run. Thus you can stop worrying that some apps are not to the liking of Google’s CEO and he can order to delete it from the store. So, there are no limitations for tits and pinks, public ridiculing or what ever else. Your smartphone is your tool after all: you can use your shovel to help your children make a snowman or to dig the dirt. It’s up to you to decide.
But the mentioned openness can possess a stack of hazardous risks being the biggest drawback of the system. The Android open security free business model is lacking security keys and code-signing certificates which in its turn allows a magnitude of possible malware and junkware to be downloaded to your smartphone, sometimes even without letting you know about it. Google, being the number one web advertising platform, is going to apply worked-out techniques in conquering the mobile advertising market.
So, if you are particularly concerned with proper security as well as annoying ads, Android apps are not the best choice for you. The only thing you have to keep in mind is that personal data security is quite a vague notion when applied to the smartphone market. In addition quite soon Apple will launch its iAd advertising platform which allows to built advertising announcements in apps. From that time on it will be quite difficult to tell that there are some alternatives for smartphone users concerning the mobile ad issue. It’s a big segment of business and every smartphone platform wants to have its own piece of the juicy pie. Besides, specific targeting based on personal data information will allow advertising and promotion campaigns to be more focused and less annoying, thus providing more satisfaction to customers.